Assoc Prof. dr. Rizki Edmi Edison, Ph.D -
Academician / Consultant /
Applied Cognitive Neuroscientist

Understanding the brain's power
in daily life
isn't just about science

It's about unlocking the potential within each moment.
When we harness our mind, we shape our reality.

Neuroleadership:
A Game-Changing Strategy
in Leadership

In today’s fast-paced world, leadership isn’t just about making the right decisions – it’s about understanding what makes people tick. Enter neuroleadership, a revolutionary approach that blends the science of the brain with the art of leadership. Imagine having the ability to peek into the inner workings of the human mind and using that knowledge to become a more effective, empathetic, and dynamic leader.

Sounds like something out of a sci-fi movie, right? But it’s real, and it’s changing the game.

Neuromarketing:
Want to sale?
Know the brain first!

In today’s fast-paced digital marketplace, simply offering discounts or lowering prices is no longer enough to drive sales. Understanding why customers make the choices they do is crucial for success, and this requires a deeper, more scientific approach.

Learn how the brain influences behavior and decision-making, and how you can lead potential buyers to choose your product. 

About Me

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dr. Edmi, Ph.D is a distinguished associate professor with a specialization in the intersection of neuroscience and applied science through research based innovation. Serving as an academician at the Institute for Leadership, Innovation, and Advancement at Universiti Brunei Darussalam, and as the Director of the Neuroscience Institute at Universitas Prima Indonesia, dr. Edmi’s expertise spans neurosurgery, clinical neuroscience, neuropsychology, and neural engineering, with a particular focus on applying neuroscience to enhance leadership, marketing, and educational practices. His academic journey began in medicine at Andalas University, followed by advanced studies in neurosurgery at Jichi Medical University in Japan. dr. Edmi has made significant contributions to both academic research and practical applications, earning international recognition as a visiting researcher at BRIN’s Public Policy Research Center and as a former Director of the Neuroscience Center at Universitas Muhammadiyah Prof. Dr. Hamka. His work, employing cutting-edge neuroimaging technologies, has been pivotal in advancing neuroleadership, exploring objective, bias-free approaches to leadership. A prolific author and inventor, dr. Edmi holds several intellectual property rights and research publications, solidifying his role as a leading figure in merging neuroscience in daily life and innovation, and shaping the future of both fields in academic and professional circles.

Latest Podcast

Problematika Gen Z Kadang Bikin Jengkel!
Neurosains Ada Jawabnya

VVIP – Nalar TV / September 2024

How our brain processing language? How to cope the problems between Boomers and Gen Z? Let’s find out in VVIP Nalar TV hosted by Kak Sumi.

Putar Video

Upcoming Event

Graduate School – Universitas Yarsi, Indonesia, invites you to attend a seminar to offer valuable insight in the latest development and pratical application of neuroscience.

UNLOCKING THE FUTURE:
THE ROLE OF NEUROSCIENCE IN DAILY LIFE AND BEYOND

Blog

The Soul We Borrow from Ghibli

In recent days, a beautiful trend has taken over social media. People are transforming their personal photos into portraits inspired by the Ghibli art style. With just a few clicks, a selfie becomes a dreamy scene that feels like it belongs in a Studio Ghibli film. Peaceful skies. Warm colors.

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Rest as Worship and the Beauty of Sleep in the Holy Month

There’s something so serene about the nights in Ramadan. The soft glow of the moon, the quiet after tarawih prayers, and the stillness just before Suhoor. Spiritually, it’s one of the most beautiful months of the year. But physically? Let’s be honest. It’s the month where your sleep cycle gets

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Architect of Happiness in Our Mind

I once watched a little boy laugh uncontrollably as he chased bubbles in the park. His joy was pure, effortless, and free of condition. For that brief moment, it seemed like nothing else in the world mattered. He wasn’t rich or powerful. He was simply present—and happy. Moments like that

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The Silent Tragedy of Leadership

Why Do So Many Incompetent Men Become Leaders? A Scientific Perspective on Leadership Selection Bias Leadership should be about competence, wisdom, and integrity—yet too often, those who rise to the top are anything but. Across industries, politics, and institutions, many leaders seem unaware of their own shortcomings. They make reckless

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Does Having a Ph.D. Guarantee a Job?

Many people assume that earning a Ph.D. guarantees an easy path to employment. My experience says otherwise. When I decided to leave my university position in Jakarta, I sent out countless job applications. The result? Not a single offer. That period of rejection taught me one of the most valuable

Read More »

Get in Touch

Whether you’re seeking expert advice in neuroscience, looking to collaborate on innovative research, or simply want to learn more about how we can work together, I’m here to help. Reach out today, and let’s start a conversation that could lead to groundbreaking discoveries and impactful solutions. Fill out the form below, or contact me directly at rizkiedmiedison@gmail.com . Your journey to unlocking the potential of the human mind begins here.

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